Ap European History Chapter 12 Review

Management of ICU Delirium

The board of ICU Delirium 1. Presentation In the basic consideration setting, haemodynamic disappointment is perceived by checking the patient’s circulatory strain and heartbeat and treatment may include liquid revival or the utilization of inotropic operators (Webb Singer, 2005). In respiratory disappointment, the patient’s breath rate and oxygen immersions are firmly checked and ventilatory help is looked for (Cutler, 2010). Much the same as the heart and lungs, the cerebrum can intensely bomb in basic disease. An intense unsettling influence in cerebrum work is perceived as ridiculousness (Page Ely, 2011). Generally, ridiculousness was acknowledged by the clinical and nursing network as an inescapable outcome of the ICU experience (Shehabi et al., 2008). All the more as of late, insanity is starting to pick up acknowledgment as a genuine condition in the grown-up emergency unit and early recognizable proof and auspicious treatment is basic in order to diminish the inconvenient impacts on tolerant results (Ar end Christensen, 2009 Boot, 2011). Medical attendants are all around situated to not just identify discrete changes in levels of cognizance yet to likewise limit modifiable hazard factors and to provoke specialists to survey the fundamentally unwell grown-up (Page Ely, 2011). Nonetheless, there is a developing acknowledgment that insanity in the ICU is misjudged and underreported by wellbeing experts and thus keeps on causing subjective brokenness in influenced patients (Wells, 2010). This presentation examines daze in grown-up patients hospitalized in the ICU; explicitly nurses’ information, mentalities, convictions and current works on with respect to ICU wooziness, and presents the writing audit issue, question and the point and targets. The writing has utilized various terms conversely to portray psychological debilitation in the ICU. There are references to ICU psychosis (Justice, 2000), ICU disorder (Granberg-Axã ¨ll, 2001), intense confusional condition (Tess, 1991), and intense mind disappointment (Lipowski, 1980; refered to in Page Ely, 2011, p. 6). The variety of terms in the writing may clarify why the condition has not gotten the level of prioritization it merits (McGuire et al., 2000). The above articulations are step by step being supplanted by an all the more generally acknowledged articulation named ‘ICU delirium’ (Boot, 2011). Standards set by the ‘Diagnostic and Statistical Manual of Mental Disorders’ (DSM-IV; American Psychiatric Association, 2000) depicts wooziness as an aggravation of cognizance (for example constrained attention to environmental factors) and intellectual changes (for example a memory shortage); the beginning is over a brief timeframe and the disorder is a result of a physiological condition. There are three subtypes of incoherence; in particular: hypoactive, hyperactive and blended daze. Page Ely (2011) give information on the commonness of insanity: One out of five grown-up patients hospitalized in the ICU create ridiculousness. A higher rate happens in ventilated patients (four out of five patients). A significant assortment of research is committed to the examination of the antagonistic impacts of daze on understanding results. A forthcoming accomplice concentrate by Girard (2010) reasons that the length of daze in ventilated patients in the ICU is an autonomous indicator of psychological disability as long as 1 year following release. This end has expansive ramifications for the developing populace of patients who are worried about the safeguarding of intellectual capacity following hospitalization during a time of basic disease. Additionally, Ouimet et al., (2007) utilized an imminent report configuration to infer that insanity expanded the danger of mortality in a populace of 820 patients admitted to the ICU for a time of over 24 hours. What's more, insanity was related with an all-encompassing time of hospitalization. The execution of precaution measures, early acknowledgment devices and the opportune conveyance of treatment may demonstrate valuable in the safeguarding of in tellectual capacity in influenced patients (Boot, 2011). In spite of the fact that there are a few evaluation devices accessible for ICU patients, the National Institute for Health and Clinical Excellence (NICE, 2010) suggests the utilization of the Confusion Assessment Method for the ICU (CAM-ICU; Ely et al., 2001). The instrument has high legitimacy for identifying the woozy non-intubated quiet (Ely, et al., 2001); anyway the side effects of hypoactive daze, for example, dormancy and sluggishness are not constantly perceived by the CAM-ICU (McNicoll et al., 2005). The subject of this survey was chosen dependent on perceptions made in clinical practice; for instance, it was seen that not very many daze appraisals were being acted in the ICU and ensuing discussions with basic consideration medical attendants strengthened the discernment that ways to deal with ridiculousness observing in the ICU are conflicting. While trying to address this clinical issue, the subject of ICU wooziness was chosen as the principle focal point of request for the current research. In order to build a pertinent and all around encircled survey question it was important to investigate the writing relating to this clinical issue. In a phone based poll study directed in the Netherlands (Van Eijk et al., 2008) it was reasoned that 7% of the ICUs reviewed in this across the nation concentrate routinely rehearsed ridiculousness checking utilizing an approved apparatus, for example, the CAM-ICU; regardless of the nearness of global rules that advocate incoherence evaluation rehearses. Ely et al., (2001) states that not very many organizations routinely practice ridiculousness observing in spite of all around reported unfriendly impacts related with the condition. The ramifications of this are convenient conclusion and the execution of the executives techniques are forestalled (Ista et al., 2014). Boot (2009) suggests that medical attendants in the ICU might not have the proper degree of information to control nursing practice. Unexpectedly, Wells (2012) states that an absence of information may not completely clarify why medical attendants don't participate in insanity observing and that the explanation lies with the hindrances to incoherence as recognized by Devlin et al., (2008, for example, challenges in evaluating intubated patients. An elective clarification is that nursing rehearses depend on the profound established conviction that ridiculousness is a normal outcome of basic sickness (Boot 2009). Without a doubt, an absence of logical consideration given to the subject of ICU daze may have added to an absence of general mindfulness (Page and Ely, 2011). Lately, there has been a developing acknowledgment in the writing and clinical practice that an adjustment in disposition is required, which may should be upheld by instructive endeavors. Preceding presenting an adjustm ent in disposition; it is first important to comprehend why such huge numbers of medical caretakers are neglecting to fuse screening into their normal practice (Wells, 2010). While trying to increase an improved comprehension of the apparent boundaries, convictions, current practices and information levels of basic consideration medical attendants, Devlin et al., (2008) distinguished nurses’ reactions with respect to ridiculousness checking in the ICU utilizing a survey structure. One of the primary discoveries from this investigation was that medical attendants who didn't routinely rehearse incoherence observing were uninformed that the condition was underreported and that daze is described by fluctuating side effects, for example, levels of cognizance. The study’s discoveries bring to consideration an extreme deficiency in nurses’ information identifying with inquiries concerning insanity in the ICU. Notice ought to be made here of a significant restriction of the investigation, that is, the outcomes are just agent of 331 medical caretakers in the Massachusetts zone of North America. By utilizing a precise hunt methodology to distin guish comparative research, a summation of the degree of help required to lighten the clinical issue will be made (Aveyard, 2010). There gives off an impression of being no distributed proof of an endeavor to deliver a methodical audit that has investigated basic consideration nurses’ reactions according to incoherence and ridiculousness checking in the ICU. Considering this, the current audit will investigate this hole in look into proof at the degree of a writing survey in which a chose assemblage of writing will be fundamentally assessed. 1.1 The Review Question ‘What information, practices and mentalities do basic consideration medical caretakers have about incoherence and its appraisal in the ICU?’ 1.2 Aim and Objectives The point of this audit is to basically evaluate essential research studies to uncover the information, practices and perspectives of basic consideration medical caretakers in regards to wooziness in the ICU and its appraisal, while distinguishing suggestions and proposals for clinical practice. The accompanying targets depict the individual advances that will be attempted as a major aspect of this audit: To utilize a deliberate hunt technique to recover essential research articles that are applicable to the examination question as indicated above, using consideration and rejection measures. To utilize suitable databases and hand looking through procedures to recognize extra articles that are applicable to the exploration question and that meet the incorporation and rejection rules. To fundamentally evaluate the chose look into articles utilizing an approved examination apparatus to build up their exploration quality and dependability. To separate the discoveries from the chose articles in order to adequately respond to the exploration question. To reach determinations from the discoveries while talking about the restrictions of the survey and suggestions and proposals for clinical practice. Word tally 1447 References American Psychiatric Association. (2000) Diagnostic and factual manual mental issue. fourth ed. Washington DC: Author. Arend, E. Christenson, M. (2009) Delirium in the emergency unit: audit. Nursing in Critical Care, 14 (6): 145-154. Aveyard, H. (2010) Doing a writing audit in wellbeing and social consideration. A reasonable guide. second ed. London

Systematizing Your Studying

Systematizing Your Studying How to Achieve Success in Studying Home›Tips for Students›How to Achieve Success in Studying Tips for StudentsStudying is not an easy task in the modern word. There is so many things we should learn.You can become a successful students if you apply these study tipsComplete your home assignments!Speak with your teacher! Meet with your teacher and ask questions in case you need additional advice.Summarize your notes! Try to create mind maps after each class!Make sure you understand if you can meet the objectives provided by your teacher!Be ready to explain the terminology!Be honest with yourself! Make sure you comprehend the given information completely!Write down the questions that appear during your homework and ask your teacher!Teach your friends! It will help you try teacher’s profession.Learn on your own! If you missed classes, study at home!Apart from these success tips, there are some more good study habits to follow:READ BEFORE SLEEPA lot of students forget about their h omework as soon as they complete it. In order to improve your studying productivity, reread your homework before going to bed. This will help you stay prepared for your lesson, as well as make sure you understood everything correctly.REVIEW ONCE A WEEKIn order to improve student performance, one must make not only daily but also weekly reviews. You tend to forget more than half of the material that you have learnt during 24 hours and go on forgetting more as time flies. Find the time for daily and weekly reviews to avoid learning everything from the beginning. After getting used to such a system, you will soon forget much less, undoubtedly remember more, and of course, be more efficient during the tests.BECOME AN ACTIVE LEARNERRereading your notes or reviewing everything systematically does not really prepare you for a test. All this is treated as a passive way of studying. If you want to achieve the best productivity level, you should also mind creating a Table of a Contents Sheet, where you write down the most important notes, as well as recite them loudly later. Reading is not bad; however, reciting is much more efficient as your voice, ears and eyes are to work to help you. The following tips will improve your reading skills:Look up and write down unknown words.Take notes of the most important facts.Take your time while reading; do not miss anything.Organize learning groups to prepare for tests.Ask more experienced readers for help â€" they will help you improve your skills.

The American Health Care System - 1062 Words

It’s time that people know the truth about the American health care system and the harsh realities that come from associating with a free market health care system. We should also know about the different health care system offered in other industrialized countries. The Documentary â€Å"Sicko† shows us the lives of many people American and Non-American and their experiences with healthcare / health services ranging from U.S, Canada, France, England and Cuba. In all these countries, the only one that requires its citizens to pay for health care is the U.S. Health care in the U.S is dominated by the free market and private enterprise / HMO organizations and their thirst for profits, because of this I feel like health care should be owned by the†¦show more content†¦The doctor with the highest percentage of denials were actually going to get a bonus.† This shows why having health care controlled by privatized companies is a bad thing, they only care about t heir profit and not the general well being of their own customers as opposed to having free health care that is run by the government. Shown in â€Å"Sicko,† where in Canada, England, France and Cuba have free health care and their citizens are generally happy, versus U.S where there is a price tag on your body. According to Rick, a person who had his fingers sawed off, to reattach his middle finger he needed 60,000 dollars and to reattach the ring finger for 12,000 dollars. This also shows why having privatized companies control health care is a bad thing, because it can lead to your social status determining your health care, which should not be happening. Another reason why government should be in the business in providing health care is because having free health care also lowers mortality rates. People who have no health insurance cannot afford health care. The U.S should not be playing catch-up with other industrialized nations who already offer free health care. On ave rage those nations that have free healthShow MoreRelatedThe American Health Care System1265 Words   |  6 PagesToday’s health care system is very different from how it used to be. There have been many changes that have taken place which represent the major shifts involved in moving from a plan which was based mainly on what the patient wanted, to a managed care system. The American health care system has evolved immensely over the past years and it continues to evolve to this day. As health care costs continue to rise, as treatments become even more costly, and as the population continues to age, it is essentialRead MoreThe American Health Care System1401 Words   |  6 PagesWhen you think of the American health care system, most people would like to think that it has evolved with the citizen’s best interest in mind. I realized maybe this was not the case after the story I heard from my sister. My sister has dealt with many health problems throughout her whole lif e from childhood leukemia to extensive back problems and most recently a serious heart condition. She was experiencing shortness of breath and was referred to a specialist to get further testing and imagingRead MoreThe American Health Care System1421 Words   |  6 Pages The American Health Care System When you think of the American health care system, most people would like to think that it has evolved with the citizen’s best interest in mind. I realized maybe this was not the case after the story I heard from my sister. My sister has dealt with many health problems throughout her whole life from childhood leukemia to extensive back problems and most recently a serious heart condition. She was experiencing shortness of breath and was referred to a specialist toRead MoreThe American Health Care System1823 Words   |  8 Pagesrising topic in the American society. It is a term which is used to describe the universal health care system. It is a system by which medical and hospital care for all minor cost are covered by means of government derived from taxation. The original meaning was confined to systems in which the government operates health care facilities and employs health care professionals. This narrower usage would apply to the British National Health Service hospita l trusts and health systems that operate in otherRead MoreThe American Health Care System1850 Words   |  8 Pages43 million people right now in the U.S. that live below the poverty line (Poverty Talk, 2016). There are 43 million Americans who struggle to make ends meet, provide for their families, and receive adequate health care. Those under the poverty line have a difficult time maintaining specific needs; I am especially interested in the effect that socioeconomic status has on the health of an individual, particularly those in a lower socioeconomic status. Socioeconomic status focuses on either an individualRead MoreAmerican Health Care Delivery System1544 Words   |  7 PagesAmerican Health Care Delivery System IP5 Angela Stewart American Health Care Delivery System America’s emergency rooms see this type of critical events as a daily occurrence. Often you will find that people will go to the emergency department for care because the ER cannot refuse to care for that come to be seen. If we look into the Emergency Medical Treatment and Active Labor Act any person seeking care must receive assessment and immediate care for their ailment. Often the issue is financialRead MoreThe Current American Health Care System1094 Words   |  5 Pages685 April 18, 2016 Introduction The goal of the current American health care system is centered around making a profit. As discussed in both Health Care Meltdown and How We Do Harm, many doctors today are making a profit on over diagnosing and over charging, leaving patients with undesired care and little money. This system is not only straining practitioners and over treating patients, but drastically increasing the cost of care in America. As discussed in detail in each of the books, thereRead MoreObesity And The American Health Care System914 Words   |  4 PagesObesity is an epidemic that is putting uncomfortable strains on the American health care system. With just under two-thirds of the American adult population being overweight or obese, a lot of time and effort has gone into uncovering the causes of this rise in the weights of American citizens. Several theories have been developed to help solve the mystery of America’s rising size. Obesity cannot be traced back to a single factor, but rather m any aspects have contributed to the rise of obesity inRead MoreThe Legacy Of The American Health Care System1785 Words   |  8 Pageson January 20, 2009. During his campaign leading up to the election, Obama promised to bring affordable healthcare to all Americans. Obama was widely known as â€Å"stating that the cost of health care was a threat to our economy and that health care should be a right for every American (ProCon.org, 2011). While his quotes resonate with many Americans, there are also Americans who do not agree with socialized medicine or sometimes known as â€Å"Obamacare†. Keep in mind that just because Obama is a democratRead MoreHealth Of The American Population And Our Health Care System Essay1163 Words   |  5 Pagesquality of health care, the United States has taken considerable, yet limited steps towards progress. The United Health Foundation’s 2015 America’s Health Rankings ® Annual Report offers a comprehensive look into the health of the American population and our health care system. The 2015 Annual Report specifies, â€Å"Cigarette use continues to fall, immunization rates continue to rise, and there are long-term positive trends in reducing cardiovascular-related and infant deaths† (United Health Foundation)

Do Other Foods Cause Depression - 1076 Words

Sejal Makadia BIOL- 486-02 December 14 2015 Do Certain Foods Cause Depression? Introduction Depression is caused by many environmental factors in one’s life and one of these factors is the food consumed on a daily bases. Most people follow the food pyramid while others eat what they can or can afford to eat. Some of the foods on the food table actually increase the risk of depression such as sweetened beverage, refined food, fried food, processed meat, refined grain, and high fat diary, biscuits, snacking and pastries have been shown to be associated with an increased risk of depression. The reason that food has such a high effect on depression is that food goes through the stomach and there are neurotransmitter and signaling pathways in the stomach which modulate brain functions like appetite, sleep, energy intake, neurogenesis, reward mechanisms, cognitive function and mood. Each of these aspects needs the other in order to have a healthy balance. All of the foods one eats have a positive and negative influence on the body. A major negative influence that occurs is depression. According to the National Institute of Mental Health there are several forms. There is major depression severe symptoms that interfere with your ability to work, sleep, and study, eat, and enjoy life. An episode can occur only once in a person’s lifetime, but more often, a person has several episodes. There is persistent depressive disorder which is depressed mood that lasts for at least 2 years.Show MoreRelatedCauses of Depression Essay698 Words   |  3 PagesDepression is a rapidly growing mental illness that strikes millions, but they never know the cause of this common, yet sometimes, harmful illness. If victims and potential victims knew what caused depression, they could do more to prevent it from happening. In order to know what causes depression, one has to know what it is. The online dictionary defines it as â€Å"a condition of general emotional dejection and withdrawal; sadness greater and more prolonged than that warranted by any objective reasonRe ad MoreAdolescent Depression in the U.S. Essay1598 Words   |  7 Pageslead to depression. Every 1 teenager out of 5 will develop a type of depression (Jones 1). â€Å"Adolescent depression is a disease that affects the psyche in a way that the person affected with it will act and react abnormally toward others and themselves† (Blackman 2). About 19 million Americans are diagnosed with some sort of depression. 9 million of them are adolescents (Jones 1). Suicide is affiliated with depression greatly. 15% of all adolescents who are diagnosed with depression commit suicideRead MoreFast Food : An Staple Of American Culture894 Words   |  4 Pages Jessica Seraphin Professor Benham English 2 20 January 2016 Fast Food in School Cafeterias Fast food has become a significant staple of American culture and has increased dramatically over the past three decades. In the most recent years, fast food chain’s growth has skyrocket. An industry that begun as a simple hot dog and burger stand has spread to any location paying customers can be spotted. Having a healthy diet have long term benefits such as weight loss, better sleep patternRead MoreTaking a Look for Clinical Depression644 Words   |  3 PagesEveryone at some point will encounter a bout with depression. Depression is a common sickness among people in society for many different reasons. There are numerous types of depression that can be diagnosed on multiple levels. The diagnosis is usually determined by a primary physician who then recommends you to either a psychologist or therapy group. Causes of depression can vary from person to person. There are many factors to consider such as the person’s situation, personality, their reactionsRe ad MoreDepression Can Mean Several Different Things. It Can Mean1398 Words   |  6 PagesDepression can mean several different things. It can mean normal depression, such as loss, conflict, trauma, or the disruption of normal life balance. It can be a symptom of a physical illness, or a side effect of medication. It can also be based on neurochemical abnormalities (Karren, Smith, Gordon, 2014, p. 181-182). Depression as an illness is not a normal reaction, but it can occur even without a clear reason (Karren, Smith, Gordon, 2014, p. 182). A person who is depressed feels that theRead MoreEating Abnormalities: A Disease or Disorder?1087 Words   |  4 Pagesdisorders that comes from other aspects in life† (Renfew Center Foundation ANAD) Based on cast studies and articles there are a lot of things that contributes to eating disorders including abuse, peer pressure, media and depression. Eating disorders are also very dangerous and harmful to your body. Eating Disorders Eating disorders is an illness that causes disturbances to your everyday food plan. This disorder can come from overeating or eating extremely small amounts of food over time. Eating disordersRead MoreObesity is an External Consequence that an Individual does not Have Much Control Over1264 Words   |  6 Pagesmuch she would lose some weight†. This statement is constantly made by thousands of people who do not know the truth about obesity. Humans are quick to make judgements based on what they see in front of them. If an obese person is eating, the first thing that comes to mind for many people is, â€Å"Its their fault that they are overweight†. The details of the obese individuals story are often overlooked. People do not realize that there are many factors that contribute to obesity such as; genetics, medicalRead MoreDeveloping Countries Are Plagued By Poor Maternal, Infant And Child Health Essay1240 Words   |  5 Pagesblack women living in informal settlements a nd the elderly (Steyn Ochse 2013; Drimie et al 2013; Oldewage-Theron Kruger 2011; Drimi McLachlan 2009; Oldewage-Theron Kruger 2008). Literature shows that most pregnant women do not consume satisfactory amounts of food and nutrients, especially fruit, vegetables, grains, folate and iron (Nash et al 2013). Maternal anthropometric status has a vital impact on infant birth weight (Ay et al 2009; WHO 2003). Maternal height and weight is associatedRead MoreObesity Is A Complex Phenomenon879 Words   |  4 Pagesenergy intake from food and energy consumed in the body. Obesity is a complex phenomenon, and it intervention of many factors: genetic, psychological, emotional, social. It might cause occurrence of adverse effects on health, but we can protect our self by treatment and attention to our health. Increasing obesity, childhood and adults can it be by the inherit. The reasons for the increasing childhood obesity is because of the parents who are not interested about their children foods, what they eatRead MorePros And Cons Of Fast Food720 Words   |  3 PagesThe history of fast food is not too long, but fast food has become a constant element of our lives. Most people in the world recognize the logos of places like McDonald’s or Burger King. A large percent of the population at least once in their lives had eat in a fast food bar; however, some of them do it regularly and they cannot imagine that such bars could cease to exist. Over the years, fast foods gained their supporters, but also opponents who see in such place only something evil. I think the

Coca Cola in India Free Essays

string(84) " identify how the company is going to be traded while they enter the Indian market\." Cultural Impact on Business: A Case Study on Coca Cola’s Cultural Issues in India admin August 20, 2012 Blog No comments Socio Cultural barriers faced by coca cola in India Coca – cola, the world’s largest selling soft drink company had established its strong presence in the world since 1886. Coca-Cola is the first international soft drink brand to enter the Indian market in the early 1970’s. Till 1977 Coca-Cola was the leading brand in India; later, due to FERA (Foreign Exchange Regulation Act), they left India and didn’t return till 1993. We will write a custom essay sample on Coca Cola in India or any similar topic only for you Order Now Coca-Cola had to face many issues regarding its quality, resource exploitation and market exploitation along with price-quality trade-offs. People all over India are challenging Coca-Cola for its abuse of water resource. Coca-Cola had affected both quality and quantity of ground water. Due to its waste extracts, Coca-Cola was criticized for polluting the nearby fresh water and ground water and soil; because of this issue, farmers are suffering from water scarcity. Despite all these social and cultural issues, customers are using Coca-Cola due to its strong brand reputation all over the world. This is because Indians are now using more soft drinks and the youngsters are more in this category. However, with many studies and policy changes, Coca-Cola will be able to establish its brand reputation and increase its market share in the near future. This report is prepared from an organizational point of view. The point here is to prepare a report from a consultant point of view, as Coca-Cola has hired us to do a market study and analysis on the cultural factors the company is envisaged to face in the Indian Market. Read further to gain better understanding about the impact of culture on business processes and activities, and also on the business performance. 2. TERMS OF REFERENCE? Our company is the leading consultant in India which focuses on Indian market studies. We conduct market surveys on companies and their products. We do market survey based on the present and future market situations. We help our client to have a proper stand in Indian market against their competitors, and help them with strategies to enter the market, market segmentation, product segmentation and sales techniques. It is possible by analyzing the past and present conditions of the company, and by learning their past actions in the society and the economy.? Our client is of United States origin which is a leading soft drink company in entire world. Coca-Cola has got a strong brand image through out the world. Our client is the first company which introduced soft drinks in the world. Public has already accepted its taste and quality all over the world.? Our client would like to know about the present condition of Indian market so tat they can start their business according to that. They also want to know about the culture of the Indian people to know about their consuming nature. The client needs to know whether they can survive in Indian market and what are the drawbacks that they may envisage during their operations in India and that they should consider before starting up the business in India. 3. CURRENT SCENARIO? There has been a great competition between refreshment drinks in Indian market. Coca-Cola is the world’s largest and first soft drink manufacturer. As part of the Globalization program, India has made it easy for multinational companies to enter the Indian market. Globalization has made the whole world into one market by reducing the trade barriers and minimizing the risk. It is noticeable that many multinational companies had failed in Indian market. This failure is mainly due to improper knowledge about the country and the national culture. It is very important to know about the people and their consuming behavior. Culture plays an important role in consuming behavior. Coca-Cola is mainly associated to the issues related to the brand, reputation and Corporate Social Responsibility (CSR).? Present situation of the country is favorable for multinational companies to start their business in India. As we had already seen that Coca-Cola is the largest selling soft drink in the world, they do have direct opportunities in the Indian market. Even though it is facing some social problem in India, Coca-Cola has got good market in India. The main target customers are youth who has already accepted the taste of the drink.? Coca-Cola should give more importance for the culture of the people because culture is a major element which decides the consumer behavior and purchasing patterns. India is a country where people are keener towards the culture. Considering Geert Hofsted’s cultural dimensions here in this case, it is clear that, uncertainty avoidance India is less and people are not so flexible to adopt the sudden changes. In India uncertainty avoidance is indexed at 50, which shows that people are sensitive and emotional towards exploitation and invasions from other people or culture; so that before entering to the Indian market, it would be a good strategy to avoid such issues by planning the re-entry as a step by step process. According to Geert Hofstede (2001), â€Å"culture is the collective programming of human mind that distinguishes the members of one human group from those of another. Culture in this sense is a system of collectively held values. † It is quite understood from the bellow given chart that the US and Indian culture had got vast difference. So it is not easy to cop up with the Indian market. Therefore, it is important to have a detailed analysis on Indian market so that they can initiate a fail proof and systematic market entry. Source: Geert Hofstede’s Cultural Dimensions? 4. ANALYSIS OF THE SITUATION? The present situation can be analyzed by SWOT analysis which clearly shows the strengths, weaknesses, opportunities and threats which the client is envisaged to meet. India is a country where the cultural diversity and linguistic differences make it difficult to identify how the company is going to be traded while they enter the Indian market. You read "Coca Cola in India" in category "Papers" Indians are those who give more value to trust , value, quality and so on. Therefore, it is very important that they should give importance for Price, Quality and Quantity; which means, Indian consumers have more purchasing power for products like high level of quality with less price; therefore, it is clearly states that the company should not entertain any price quality trade-offs in Indian market.? The below section explains the SWOT analysis of the company. The analysis shows where the company is more powerful in the market compared to its competitors and where it is week and how to improvise them to get more market share in present market.? 4. 1. STRENGTH? †¢ Reputed brand? Global brand recognition? †¢ Bottling system? †¢ Technological advancement? †¢ Efficient management system? †¢ Good marketing knowledge 4. 2. WEEKNESS? †¢ Lack of knowledge about Indian culture in detail? †¢ Uncertainty avoidance? †¢ Lack of marketing expertise in the Indian conditions? †¢ Hazardous by products and health issues? †¢ Facing issues with water exploitation and resource exploitation all over the world 4. 3. OPPORTUNITIES? †¢ Huge market? †¢ Advancement in technology? †¢ Growing Indian market? †¢ Good brand name? †¢ International trade barriers has been reduced? †¢ Youngsters’ tendency to adapt to the western culture 4. . THREATS? †¢ Threat of substitutes? †¢ Health consciousness of Indian consumers? †¢ Cultural habits? †¢ Price war? †¢ Unstable political condition? †¢ Uncertainty avoidance? †¢ Difference in management styles? †¢ Indian tendency to avoid foreign products The above mentioned are the strengths, weaknesses, Opportunities and threats of Coca-Cola’s operations in India. It is very clear from this SWOT analysis that there is good opportunity for Coca-Cola in Indian market because most Indians have accepted the taste, so that it is very easy to penetrate the market and to earn more market share in the India n market. However, this needs to have clear cut ideas about promotion techniques and public relation activities since the competitors have strong grounds in India market and needs to overcome the pressure raised by socio-cultural barriers.? 5. SOLUTIONS AND RECOMMENDATIONS? Coca-Cola need to concentrate in many aspects so that they can grab more market share and earn respect from the community members. The company’s brand reputation and brand recognition is not enough for them to grow in the Indian soil. Indians take business so seriously and their approach is entirely different when it comes to purchasing patterns and habits. Therefore, Coca-Cola has to adopt alternate branding and promotion strategies to develop its fan base in India.? 5. 1. PUBLIC RELATIONS? The main and foremost solution is that to communicate openly with the key constituents; including the public, media, employees, trade channels, state and national government and suppliers. They should do an open and honest communication to resolve the problems so that issues can be identified and resolved. An honest and open approach is always appreciated in the Indian society. Communication is the best method through which consumers can have proper and clear picture about the company and its product. Efficient public relation is very much equivalent to a smart and efficient promotion, which eventually make the consumers to buy our products. Communication has its roots in a person’s behavioral aspects. Behavior is directly linked with culture. As Smith et al. , (2002), states, a person’s behavior, cultural values and personality can directly affect a business and the managerial behavior. Therefore it is important to communicate with the customers in accordance with their cultural status and values. Without proper public elations and communication there are chances that public may not get good knowledge about products and they may be left unnoticed.? 5. 2. ENHANCE RELATIONSHIP WITH GOVERNMENT? In India, it is widely known that the government systems and procedure lack transparency in its operations. Therefore it is very important to have very close relation with the government. This can be done by actively participating in Government driven charity operations and gove rnment initiated infrastructure development. Indian people and government always appreciate any true effort towards the development of the country. This also helps in building reputation among the people. India is a country, where reputation and relationships are valued to the core. They believe in qualitative elements than quantitative elements. (Lothar Katz, 2008). Therefore it is important to keep good relationship with the government. Ethical issues like water resource exploitation etc. are believed to be hyped by the media and not the general public. However, it is important for the company to generate and implement a corporate social responsibility system in India, and operate within the guidelines of that system, which will prevent any such unwanted situations.? . 3. LAUNCH MARKETING CAMPAIGNS? Marketing campaigns are the best way to push a product into Indian market. This will create awareness among the general public which makes the sales easy. Indians would like to have more details on everything they choose; let it be soap, or even a television, they would like to know more about the product. If the product is of opti mum value in terms of price and quality, they would definitely go for it.? 5. 4. LISTEN TO THE CUSTOMERS? Consumer behavior is an important part in any business. In order to find the differences and their demands, it is very imp0ortant to listen to the consumers. This can be done by initiating a survey or a feedback system. Listening means, the identification of areas and aspects where the company is lagging. If the company can make the customers feel that they are valued and considered, then they would come back to those particular products. Therefore, it is very important to listen to their comments, make necessary adjustments on service and products and creating a strong customer base. 5. 5. MANAGING STYLE? Management style and its efficiency decide the quality of management in a particular country. Multinational companies are believed to have many managing styles and organizational culture. However, t is important to have a management style tailored to the hosting country’s cultural and social value. Having an alien management style may create issues with the domestic employees in the long run. Also, developing a country specific management style will help in delivering quality and on demand services to consumers and general public; which will eventually help the company in the future. This will also make the employees feel that they are considered and their opinions are welcomed.? 5. 6. PULL BACK PRICE- QUALITY TRADE –OFF PLANS? Indians are those who give more importance for quality and trust. It is practiced in India for many long years. Indians rely more upon quality of the product with lower prices. So India is not a place to follow up with Price – Quality Trade – Off. Even if the prices are higher, Indians may consider this product due to its quality. Indian society and the culture are very much vulnerable to quality tradeoffs.? The above mentioned are the important solutions and suggestions that company should concentrate more in Indian market in order to sustaining in this competitive market. It is too important for a company to have a long life in market; so to attain this they should study the market at first in detail and the culture and purchasing power of the public. 6. SUGGESTIONS? According to Robert Tannenbaum and Warren H Schmidt â€Å"management styles are characteristic ways of making decision and relation to subordinates†. Different management styles can be applied based on the nature and culture of business, the nature of task, the nature of work force and skills of the leader. This definition is given to understand management style in general. Every country has got its own style of management. It is necessary that they should have a correct view about the management style of particular country. As seen in definition, management varies from business and their task; so it is very important to understand the task and the business at the most and then decide the appropriate method of management. As Elenkov and Manev (2005) suggests, it is the responsibility of top managers to coordinate with the subordinate and innovate in management styles and thereby improving the efficiency of the system.? India is the country where people give more importance to culture. Based on Geert Hofstede’s cultural dimension in India uncertainty avoidance and long – term orientation is more. Uncertainty avoidance means Indians are too slow in accepting the sudden changes and they follow up with traditional styles so it is more important for the company to do a proper analysis on the consumer behavior and product requirement. Another important factor which should be taken into consideration is Long- Term Orientation. India is the place where this is followed more because Indians are more towards tradition and their customs. It is not easy to make them accept the sudden changes. So there should properly take consideration of long – term orientation also (Geert Hofstede, 2001).? They should also give more importance for Price – Quality Trade- Off issues. Indians are those give more value for trust, value and quality. They are keener towards more quality with fewer prices. They give more value for quality rather price. So it is more important for the company to give more importance for the quality and their pricing strategy which need to be favorable for their business too.? In business it is not enough to keep present condition safe to have a long life and they need to study the market properly in every moment because the nature of market changes as new competitors come in. So to overcome these fluctuating conditions, they should always keep an open eye on how the market goes in next moment. For this the company needs to establish a market analysis team who can conduct on demand analysis of the market or outsource the task to us.? These are all the solutions and recommendations for the company which should be followed. It is not easy for a company to run business smoothly without considering the issues, especially if the company is of foreign origin. Therefore they need to understand the market and key trends in order to sustain in the market.? 7. FORECASTS AND PREDICTIONS? The company can definitely establish their presence in Indian market once again, because it has already got a strong good brand image for long years. As Indians are those who give more importance for trust and quality, this brand image from past will help for its sustainability in Indian market. As India’s population is high, they can get a good customer base. Apart from this, in Indian customers include large number of youngsters who is adopting the modern cultural values and supporting westernization. Thus, it is easy for the company to make them as target customers. Due to globalization, many multinational companies had entered Indian market and Indians had accepted many of those companies which clearly say Coca-Cola still have large potential and scope in the Indian market. As India is in the stage of modernization and economic reform, the consumption of soft drinks has been increased so it is a good opportunity for Coca-Cola to make a proper stand in Indian market. After considering the above mentioned solutions and recommendations it is sure that the company can make a proper stand in Indian market and re-establish their operations for ever. 8. CONCLUSION? Conclusion is the important part of a case study. After doing a detailed study on socio-cultural barriers of Coca-Cola in India, the most noticeable factor is the company is not following and considering the social and cultural trend and factors. The main drawback which Coca-Cola is facing is it is going against environment or exploiting environment. The company is using fresh water in such a large quantity where there is a crisis for fresh drinking water; apart from that, due to its waste discharge they have been spoiling the water and soil. Therefore farmers are facing numerous problems with their crops. Because of these reasons Coca-Cola is facing problems in India. These problems are indirectly affecting the life of the people staying near by to the manufacturing plant. Apart from this culture is the most important factor which company should keep in mind for further development.? From the above given recommendation, suggestions and analysis, it is clear that the cultural and economic conditions in India is stable and favorable for the company, but the environmental problems are making g issues among the public and government. Therefore, as suggested, the company should employ an efficient corporate social responsibility team to monitor their operations in the Indian sub-continent and make policies to overcome any such instances. With the help of these suggestions, Coca-Cola can make a brilliant come back to the market. . REFERENCES? 1. Robert Tannenbaum and Warren H. Schmidt, The continuum of Leadership Behavior. [online] Available at: http://www. stewart-associates. co. uk/leadership-models. aspx Accessed on 11th January 2011? 2. PETER B. SMITH, MARK F. PETERSON and SHALOM H. SCHWARTZ, 2002. CULTURAL VALUES, SOURCES OF GUIDANCE, AND THEIR RELEVANCE TO MANAGERIAL BEHAVIOR – A 47-Nation Study. JOURNAL OF CROSS-CULTURAL PSYCHOLOGY, Vol. 33 No. 2, pp. 188 -208? 3. Lothar Katz, 2008. Negotiating International Business – India. [online] Available at: http://www. lobalnegotiationresources. com/cou/India. pdf Accessed on: 11th January 2011? 4. Detelin S. Elenkov and Ivan M. Manev, 2005. Top Management Leadership and Influence on Innovation: The Role of Sociocultural Context. Journal of Management, Vol. 31 No. 3, pp. 381-402? 5. Hofstede, G. , 2001. Culture’s consequences: Comparing values, behaviors, institutions, and organizations across nations. Thousand Oaks, CA: Sage.? 6. Geert Hofstede, Cultural Dimensions of India, [online] Available at: http://www. geert-hofstede. com/hofstede_india. html Accessed on 11th January 2011? 7. Casestudy. co. in, New Coke: A Classic Brand Failure, [online] Available at: http://casestudy. co. in/wp-content/uploads/2009/11/Classic_Failure_Coke. pdf Accessed on: 10th January 2011? 8. SWAMINATHAN S ANKLESARIA AIYAR, 2001. What makes MNCs quit India. The Times of India, Published on: 4th Novemb er 2001, [online] Available at: http://timesofindia. indiatimes. com/business/india-business/What-makes-MNCs-quit-India/articleshow/1602986123. cms Accessed on: 11th January 2011 How to cite Coca Cola in India, Papers

Leadership Mandiant Cyber Security Company

Mandiant Cyber Security Company is an American firm founded in the year 2004 (Gerdes, 2009). Kevin Mandia is the founder and the CEO of the company. Before starting the company, Mandia had worked in the security industry for more than 12 years. As such, he had served in the US air force as a computer security analyst and a computer forensic officer. Mandia formed the organization after he realized that there were going to be a lot of computer intrusion in the future.Advertising We will write a custom essay sample on Leadership: Mandiant Cyber Security Company specifically for you for only $16.05 $11/page Learn More Currently, the company’s headquarter is based in Virginia. In America, the firm has several offices with more than 300 staff members. The firms’ customers include private firms, government organizations, and high-status individuals. All these customers have been overwhelmed with the firms’ ability to notify them when their systems are at threat and the material consequences of the threats. Early this year, the firm became very popular when it accused Chinese cyber attackers for stealing terabytes of information and documents from American firms and government institutions (Doll, 2013). In the allegation report, the firm asserts that Unit 61398 of the Chinese army was responsible for the attacks. In the last century, several leadership styles and theories were formulated and analyzed (Kippenberger, 2012). Notably, the basic principles of leadership such as inspiring and directing others to realize shared goals underwent through little changes in the past decades. However, leadership context, complexity, and diversity in institutions progressed immensely in the last century. The achievements behind Mandiant Cyber Security Company owe its success to the leadership styles exhibited in the firm. Effective leadership styles have not only enabled the firm to help its customers from being attacked by cybercr iminals but also enabled the company to run smoothly. As evidence from the top executives such as Kevin Mandia and Travis Reese, the firm’s top management embraces more of transformational leadership style compared with transactional leadership style. The executives’ ability to embrace dynamic leadership has enabled the firm to become accustomed to changing conditions in the cyber world. During the inception period, Mandia’s transformational leadership was evidenced through his ability to plot a clear vision of the firm’s goals, which has enabled its success. Similarly, the firm’s transformational leadership is evidenced by its ability to attract numerous and reputable organizations as its customers. Notably, the firm’s customers have been pleased with the services offered by the company.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Apart from th e executive, the firm’s staff embraces transactional leadership style. This leadership style has been efficient for these employees as they work on fixed programs and responsibilities. For instance, when the firm receives a call from a distressed customer that his or her company is under threat from hackers, the firms delegate some of its employees to monitor the costumer’s network for a very long period (Rao Upadhyaya, 2013). Such tasks are usually very demanding and specific. Therefore, through transactional leadership styles the company has been able to achieve its goals with ease. In general, the firm’s ability to integrate modern technologies, effective security measures, policies, and appropriate leadership styles has spearheaded its success. Another type of leadership style portrayed in the firm is situational leadership. Through this leadership style, the firm’s management has been able to identify precisely the abilities and enthusiasms levels o f its employees and lay down tasks, which are suitable to their enthusiasms and abilities. Usually, IT firms undergo through many changes compared to other firms. These changes are normally met with resistance in most of the companies. However, by embracing situational leadership style a firm can be able to deal with the changes. In this regard, Mandiant Cyber Security Company has managed to survive the changes in the market by embracing situational leadership style. I believe that if the firm is to improve its leadership styles, it should adapt to the use of a single leadership approach. In my opinion, situational leadership style should be the only leadership approach exhibited in the firm. As such, this leadership style is far much superior compared with the other leadership styles. Therefore, other than focusing on three leadership styles the firm should settle on the situational leadership style and perfect its use in managing the firm. Given that a cyber security firm’s operation involves many changes, this type of leadership style is suitable for varying situations. Usually, external and internal forces lead individuals, teams, and objectives vary. In this regard, effective situational leaders should be able to tackle and respond to any kind of change. This implies that unlike other leadership styles, situational leadership style is distinct, applicable, and rational. To improve on this style the firm’s leaders should try to assess the willingness of their employees before deciding on the appropriate leadership style. Currently, the company’s popularity has risen and attracted many customers. Similarly, the company plans to expand its operations globally. This implies that the company is undergoing through various changes. In this regard, it will be useful for the firm to adapt to one leadership style, which is situational leadership style.Advertising We will write a custom essay sample on Leadership: Mandiant Cyber Security Co mpany specifically for you for only $16.05 $11/page Learn More References Doll, M. (2013). Defending the digital frontier a security agenda. Hoboken, N.J.: Wiley. Gerdes, L. I. (2009). Cyber crime. Detroit: Greenhaven Press. Kippenberger, T. (2012). Leadership styles. Oxford, U.K.: Capstone Pub.. Rao, H. R., Upadhyaya, S. (2013). Information assurance, security and privacy services. Bingley, UK: Emerald. This essay on Leadership: Mandiant Cyber Security Company was written and submitted by user Brooklynn K. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.